The Person at The End of The Phone - Room 11 Coaching.jpg

THE PERSON AT THE END OF THE PHONE - FREE EBOOK

Telesales ‘Coach-train’ing’* that works—by focusing on you and your client

* Coaching + Training method developed by Room 11 - Structured but flexible.

LET’S TALK HONESTLY

Let’s be honest, no-one really sets out to work in telesales. I certainly didn’t. In fact, I more or less fell into it.

At 18, unsure of my next step, I took a telesales job just to keep things moving. I had very little confidence on the phone, but by the afternoon of my very first day, something clicked.

I realised I could just do it.

I didn’t need a script.

I didn’t need to pretend.

I could build real relationships, fast.

I instinctively knew how to talk to people.

Since then, I’ve successfully sold everything from mobile phones and maintenance products to swim lessons, children’s clothing, photoshoots, and healthcare packages in both B2B and B2C settings. The product has changed, but the principle hasn’t: successful sales starts with understanding who you are and who you’re selling to. You build the sales framework around that.

I called this guide The Person at the End of the Phone, because we focus on the people at both ends of the line: the telesales department (from head to toe) and the client.

Through my coaching, we dig deep into understanding your Ideal Client Profile (ICP) and how to connect with them. But just as importantly, we explore who your team members are as salespeople, and as leaders if needs be, what motivates them, what blocks them, and how they can become more confident, capable and connected.

I founded Room 11 Coaching to help people, teams, and businesses realise their full potential.

Now, I coach entire telesales departments to do exactly that. Not with hype or pressure, but with strategy, clarity, and a coaching style that meets you where you are.

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WHAT OUR TELESALES COACHING REALLY IS

Room 11 Coaching unlocks your team’s potential to sell (and lead) with personality, character and their own individual style.

Room 11 Coaching offers a combined ‘Coach-Train’ approach for telesales departments that is unique and unrivalled.

Using a combination of coaching and training, your team will learn practical sales techniques, and have the space and support to embed them using real-life scenarios., whilst exploring their own blockers and emotions in a non-judgmental coaching space.

Our Telesales ‘Coach-Train’ method is not just giving someone a script. It’s not a motivational pep talk. And it’s not about turning everyone into a clone.
It IS about giving your team the tools, structure, and confidence to prospect well, improve the conversations they’re already having and understand how to provide the best service possible to their clients.
It’s about helping your team understand how to handle a call, a curveball, a silence, and how to bring their own personality to the process.
Coaching is ongoing and personal.
It’s about reflection, feedback, live practice, and building confidence over time.

It helps people take ownership of their performance in a way that feels good, not forced.

Room 11’s Coach-Train method supports the growth of your entire telesales department, from the front line to the leadership team, ensuring each group gets the focus they need to thrive, individually and collectively.